Internet fame comes at a price

Do we control our online image, or does it control us?

Two days after arriving in Iceland for a promotional trip, Instagram influencer Alabama Wood goes missing. With no leads, the Icelandic police start their investigation by focusing on the two influencers seemingly closest to Alabama on the trip: Celeste Reed, Alabama’s best friend of 10 years, and Hollie Goodwin, fitness guru and Alabama's unwilling idol.

Celeste and Alabama have grown apart recently because Celeste has been too distracted by her five-year-old’s behavioral issues and her husband’s refusal to admit that there’s a problem. What Celeste doesn’t tell them is how she has been coping with these worries and how it involves Alabama in ways no one would guess.

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